One of the biggest complaints we hear of from clients who have previously had a “professional” write their CV is that the end result just doesn’t read like it’s them being described.
It’s generally because a stock pro-forma will have been used when writing the profile, and also in the job descriptions, where a list of “power” words will have been used to construct an image that is a long way from reality.
How do we avoid this pitfall?
Essentially we take what you have written about yourself and reshape it to give it more impact, but using your words so that the end result is still recognisable as you. We always ask our clients to read the first draft of their new CV carefully and make sure that they are comfortable about the overall tone of how they are portrayed and if not, we amend it as much as is needed to get the right balance between humility and selling yourself positively.